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Global UX Leadership: OXXO Premia Rewards
Client:
Beyond the Frame
Year:
2020
As UX Designer at IceMobile for OXXO (Mexico’s largest convenience chain with 20,000+ stores), UX design, and UX research collaboration for their loyalty program OXXO Premia. Collaborated across international teams in Amsterdam, Toronto, and Mexico City to deliver seamless reward experiences.
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