Love Wellness
Love Wellness is an e-commerce site specializing in women's health. I acted as the lead UX designer and collaborated closely with the visual designer, the PM, the client and the developers.
Web Redesign
​The website had a generic theme with listed products, but didn’t reflect the company’s soul. Our task was to create a custom theme, leveraging Shopify 2.0, taking care of scalable design for future company growth, moving away from a product-centric focus to a user-centric design, and creating a mobile-first approach to shopping experience.​
We want to encourage the findability and discoverability of products, and the header navigation supports our strategy.
Customer Journey
Identified the activities involved in each phase of the conversion funnel and came up with great opportunities without constraints on the scope. Therefore, we had many post-features to consider for the post-lunch. The customer journey was our guiding tool across the site to ensure the proposed opportunities are reflected from the wireframes to development.
New Look
After the discovery phase, which included the comparative analysis, the customer journey, and personas, led to a prioritization exercise. The outcome laid out our wireframes and visual design that helped define the storytelling and the e-commerce layouts.
